United by Performance.
GEN M.
GEN M is the first generation which is not defined by age, but by its mindset. No one is born into this generation; it strives for excellence, and performance is in its DNA. Do you feel like you belong? Then this is your generation: this is GEN M.
Take the test – are you part of GEN M?
GEN M APPROVES THIS MESSAGE.
FORMED IN LE MANS.
During the 24 Hours of Le Mans, numerous GEN M protagonists came together for the first time at a legendary venue in motorsport history. They were accompanied by racing drivers and enthusiasts who are also part of this generation. They all left their mark – on a BMW M5 Touring in Speed Yellow.
RACED IN SPA-FRANCORCHAMPS.
The spirit of GEN M was racing for the podium at the 24-hour race at Spa-Francorchamps in the form of a BMW M4 GT3 EVO from Rowe Racing with a special GEN M livery design. At the wheel were BMW M works drivers Philipp Eng (AUT), Dan Harper (GBR) and Max Hesse (GER).
CELEBRATED AT GOODWOOD.
The first generation not defined by age gathered at the Goodwood Festival of Speed in 2025. United by performance and passion, the Gen M community made the festival a lively, unforgettable highlight.
SCORED IN SUZUKA.
In true Gen M spirit, Team WRT and the #32 BMW M4 GT3 EVO dominated at the Suzuka 1000KM. Kelvin van der Linde (RSA), Raffaele Marciello (SUI) and Charles Weerts (BEL) secured victory after an exciting six and half hours race in the 49th edition of the Japanese racing classic. Visible for everyone at every time: the Gen M livery.