About us
EMOTIONS AT THE WHEEL, PRECISION AT EVERY TURN.
Immerse yourself in the world of the BMW M Driving Experience, where driver training extends far beyond the typical. Here, it’s not just about achieving driving mastery, but about rising above yourself under the guidance of highly qualified and motivated BMW M instructors.
Experience the unique culture of the BMW M Driving Experience and become part of a strong community whose heart is in tune with the rhythm of M. With us, it’s all about adrenalin and goosebump thrills.
We believe that driver training is more than just learning techniques. Whether on tarmac, snow or off-road, whether real, virtual or hybrid – we are here to give you an unforgettable driving experience. It’s about creating extraordinary memories, sharing adventures with a passionate community and growing together.
Be there when the BMW M Driving Experience takes you to new horizons of driving experiences. Here, driving education is not just a concept – it’s a passion that takes you further.
Get in touch with us.
Hotline: +49 (0) 89 1250 16 444
Monday – Friday from 08.00 – 17.00
M is for mission.
Within the world of the BMW M Driving Experience, the M is not solely synonymous with motorsport, but also with a mission: to turn our participants into outstanding drivers on the road. We don’t merely teach you technique and speed – it’s about the art of conscious, confident driving. Through targeted exercises and the exchange of personal experiences, we turn the Experience participants into skilled and proficient drivers in day-to-day traffic.
With a strong team and pioneering expertise, we offer an emotional and highly dynamic driving experience in the premium and high-performance segment. Each participant is supported throughout their journey, and working in small groups, our BMW M instructors allow the experience to be customised to enhance each individual’s strengths and weaknesses.
SHEER DRIVING PLEASURE.
With a strong team and cutting edge expertise, we offer a ongoing journey of innovation and adaptation to the ever changing needs of the automotive industry and the drivers. Since the first training session with modified BMW 320i vehicles in 1977, the BMW M Driving Experience has become a pioneer in specialised training programmes. The close connection to motorsport, including skilled instructors, enables over 100,000 drivers worldwide to experience the full range of their vehicles every year. From safety training for novice drivers to international tracks and specialised winter and off-road training, the BMW M Driving Experience has always kept true to the core idea: combine theory and practice to improve driving skills in simulated extreme situations and unleash driving passion.
SO MUCH MORE THAN
DRIVER TRAINING.
The BMW M Driving Experience is not only top-class driving training, but also a lifestyle and a certain attitude to life. Each experience includes a variety of elements, from action-packed drift courses to driving fun in deep snow, followed by exquisite Michelin-starred meals and overnight stays in luxury hotels. It’s all about pure adrenaline at every turn, a treat for all senses, the creation of unforgettable memories and the fusion of innovative technologies.
YOU CAN LOOK FORWARD TO
THESE EXPERIENCES.
The range of the BMW M Driving Experience is as diverse as the vehicles themselves. Whether it’s summer or winter, we guarantee driving fun and action all year round. Immerse yourself in the magic of racing with our Race Track Experience, where you can perfect your driving skills on world-famous racetracks. The Academy Experience offers a comprehensive training programme to take your skills to the next level. For a unique winter adventure, the Snow & Ice Experience allows you to master BMW models on snow-covered tracks and icy surfaces. The Professional Experience is aimed at professional drivers who want to perfect their skills under extreme conditions. In addition to these fixed training options, individual offers tailored to your needs are equally available. The Customised Experience enables made-to-measure trainings and experiences that are geared to your individual plans. Discover the variety of the BMW M Driving Experience and experience unforgettable moments on the street and on the racetrack..
Powered by extremes.
BMW M SNOW & ICE EXPERIENCE.
Virtual world, real driving fun.
BMW M MIXED REALITY
Powered by extremes.
BMW M SNOW & ICE EXPERIENCE.
Virtual world, real driving fun.
BMW M MIXED REALITY
VOUCHER
.
More on M.
[1] Performance data of petrol engines apply to vehicles using RON 98 fuel. Fuel consumption data apply to vehicles using reference fuels in accordance with EU Regulation 715/2007. Unleaded RON 91 and higher with a maximum ethanol content of 10% (E10) may also be used. BMW recommends RON 95 fuel. For high-performance automobiles, BMW recommends RON 98 fuel.
Range depends on various factors, in particular: individual driving style, route characteristics, outside temperature, heating/air conditioning, pre-conditioning.
For plug-in hybrid: Electric drive depending on battery charging level.
For plug-in hybrid: At temperatures below minus 10 degrees Celsius, the fully electric drive system is only available after a few kilometres of driving, once the battery has heated to operational temperature.
For plug-in hybrid: Composed of combustion engine drive and electric drive. Electric drive depending on battery charging level.
For models with Boost function: Temporary uprating <10 seconds in excess of specified nominal value.
The models illustrated include optional equipment. Due to regular software updates, screen designs in the communication may differ from the actual screen design in your car.
All vehicles, equipment, combination possibilities and varieties shown here are examples and can differ in your country. In no way do they constitute a binding offer by the BMW M GmbH. Visit your local BMW website or see your authorised BMW M Retailer for accurate details on the offers in your country.
The stated values were determined in accordance with the prescribed WLTP measurement method. The actual values depend on various factors, e.g. load, driving style, route, weather, auxiliary users (including air conditioning), tires, battery state of health. For ranges, data determined as per WLTP takes into account any optional equipment (available on the German market in this case).